Dubai World Cup 2024 - AC Milan and Emitrates Collaborate on Exclusive Art Showcase at
At the prestigious 2024 Dubai World Cup hosted at Meydan Racecourse on March 30, Emirates and AC Milan showcased a unique art installation crafted by acclaimed regional artist Kareemgraphy, blending the realms of sports, culture, and art.
Designed exclusively for the event by the talented calligraffiti artist Abdul Kareem, known as Kareemgraphy, the innovative artwork features a striking representation of a horse composed of 187 AC Milan jerseys, including Home, Away, Third, and goalkeeper kits. This eye-catching 8 x 8 metre installation graces the lawn adjacent to the parade ring, captivating Dubai World Cup attendees in the Grandstand with its mesmerizing fusion of sports, culture, and artistic flair.
The Dubai World Cup, conceptualised by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, stands as the pinnacle of the UAE's horse racing season. AC Milan's involvement marked a historic debut at Emirates' horse racing events, reinforcing its iconic partnership with Emirates established in 2007.
Prominent figures gracing the event included AC Milan CEO Giorgio Furlani, RedBird Capital’s Operating Partner and AC Milan Senior Advisor Zlatan Ibrahimovic, and AC Milan’s Chief Commercial Officer Maikel Oettle.
AC Milan and Emirates Collaborate on Exclusive Art Showcase at Dubai World Cup 2024
Important new:
- Emirates and AC Milan collaborate on a unique art installation at the 2024 Dubai World Cup.
- Artwork designed by renowned calligraffiti artist Kareemgraphy, featuring a horse made from 187 AC Milan jerseys.
- Installation displayed at Meydan Racecourse adjacent to the parade ring.
- AC Milan's first activation at Emirates' horse racing events since partnership began in 2007.
- Notable attendees include AC Milan CEO Giorgio Furlani, Zlatan Ibrahimovic, and AC Milan’s Chief Commercial Officer Maikel Oettle.
- AC Milan Chief Commercial Officer praises installation for merging sports and diverse cultures.
- Emirates Executive Vice President Boutros Boutros highlights 17-year partnership with AC Milan and 28-year association with Dubai World Cup.
- Event marks a milestone in AC Milan's collaboration with Emirates, reinforcing commitment to engaging diverse audiences.
- AC Milan's global expansion includes opening Casa Milan Dubai, its regional hub, at the end of last year, targeting the Middle Eastern market.
AC Milan's Chief Commercial Officer Maikel Oettle commended the art installation, stating:
“It's truly inspiring to witness AC Milan and Emirates collaborating on such a remarkable initiative. This art piece beautifully underscores the intersection of sports and diverse cultures, seamlessly merging football with horse racing. It epitomizes the Club's innovative spirit and its expanding global footprint beyond football.”
Boutros Boutros, Emirates Executive Vice President of Corporate Communications, Marketing, and Brand, commented:
“We are thrilled to see our 17-year partnership with AC Milan and 28-year association with Dubai World Cup embodied in this distinctive and artistic installation. This serves as another exceptional and innovative experience for our patrons at a world-class event, celebrating remarkable brand collaborations and a shared appreciation for sports, culture, and art.”
The event symbolized a significant milestone in AC Milan's enduring partnership with Emirates, fortifying the bond between the two esteemed brands and underscoring the Club's commitment to engaging with diverse audiences through creative and innovative endeavors.
With AC Milan ranking among the top 10 clubs in the MEA region boasting over 35 million fans globally and 2.5 million in the UAE, the launch of Casa Milan Dubai, its regional hub, at the end of last year stands as a strategic move in the Club's global expansion under RedBird Capital. This further amplifies AC Milan's dedication to tapping into the burgeoning Middle Eastern market and strengthening its presence in the region.