May 4, 2026
Incentive Travel Trends 2026
“The world isn’t getting simpler for incentive travel planners — but the opportunities have never been richer. New destinations, smarter partnerships, and a workforce that actually wants to travel: the conditions are set for a golden era.”
After years of pent-up demand, incentive travel is firmly back - and it’s evolving fast. Planners are navigating tighter budgets, higher expectations, and a more complex geopolitical map. At Body and Soul International, we work with over 70 DMCs across 110+ destinations daily. Here’s what we’re seeing on the ground.
• Industry Pulse — Incentive Travel Statistics Worth Knowing in 2026
- 69% of buyers actively searching for destinations they’ve never used before
- 47% cite personal safety as the top destination disqualifier
- 66% of companies use incentive travel as a key tool for employee retention
The 2025 Incentive Travel Index makes one thing clear: planners aren’t playing it safe. 69% of buyers are actively hunting for destinations they’ve never used before, while 63% have already booked a fresh destination for 2026 or 2027. Growth expectations are also strengthening - with only 13% of buyers predicting a decline in activity this year. The pressure to surprise and delight is real and it’s exactly where a trusted DMC network makes all the difference.
Beyond the Brief
• Destination Spotlight — Istanbul for Incentive Travel and Corporate Events
Istanbul is where Europe ends, Asia begins - and that is exactly what makes it unforgettable for your group.
Istanbul is firmly establishing itself as one of the most compelling incentive travel propositions in the world - and planners who've taken groups there will often propose it to their clients.
What makes Istanbul exceptional is its range of venues and different activities. A program can open with a private Bosphorus sunset cruise, include rooftop cocktails overlooking the ancient city, private dinners in a centuries-old Ottoman palace and end in a stunning venue, partying the night away. Istanbul delivers experiences that no other city on earth can replicate - and Body and Soul International's DMC partner on the ground knows every extraordinary corner of it
The logistics are straightforward too. Istanbul's two international airports connect to over 200 global cities, hotel quality at the top end is exceptional, and Turkey's e-Visa system processes entry for over 100 nationalities typically within minutes. Turkish airlines serves over 350 destinations across more than 130 countries!
Our DMC partner O.D.S. Turkey has been crafting incentive programs across the country for over 30 years and is the only DMC in Turkey certified by Biosphere for sustainability - ideal for companies with ESG reporting requirements. From private gala dinners in ancient cisterns to exclusive after-hours access to archaeological sites, they consistently deliver experiences that participants talk about for years.
• Partner Spotlight — Coltur Peru, Incentive Travel Specialists
Partner spotlight: Coltur, Peru
Peru is having a moment. With Machu Picchu, the Sacred Valley, Lake Titicaca, and Lima’s world-renowned food scene all within reach, it’s one of the most experientially rich destinations on the planet for incentive groups. Our partner Coltur has been operating in Peru for decades - they know how to move a group seamlessly through challenging logistics while creating experiences that feel effortless.
Coltur’s signature? Blending adventure with comfort. Private train journeys through the Andes, sunrise access to Machu Picchu before the crowds arrive, and gala dinners in colonial courtyard haciendas. If Peru is on your radar for 2026/27, they’re the team to know.
UNTIL NEXT TIME
Planning a program for 2026 or 2027? We give free destination advice and connect you directly with the right DMC - no middleman markups, no guesswork. Your dealings are always directly with our vetted partners.
Get in touch at bodyandsoulinternational.com — we’d love to help.
