Brussels Just Got a Direct Line to Brazil — Latin America Is Back on the Agenda
LATAM's New Brussels–São Paulo Route Reopens a Continent to European Group Travel Buyers After a 25-Year Gap
If you've been trying to pitch a South American incentive to a group based in Belgium, the Netherlands, or Luxembourg and quietly dreading the connection faff — good news has landed at Brussels Airport. LATAM Airlines has inaugurated the only direct flight between Belgium and Brazil, operating three times a week between Brussels and São Paulo. The first nonstop service on this route in over 25 years. Read that again.
Three flights a week. Boeing 787-9. No connection, no missed transit, no half-your-group moment of panic at a hub airport. Just a clean departure from Brussels straight into the southern hemisphere — and from São Paulo, onward access to more than 135 destinations across Brazil, Chile, Peru, Colombia, Argentina, Uruguay, and Ecuador.
That's not just a route. That's a continent reopening.
Why This Should Land in Your Next Proposal
The Benelux corporate market has long had an appetite for long-haul incentive travel, but South America has historically been penalised by routing. Two connections, punishing journey times, and the kind of logistical friction that makes even the most motivated incentive planner quietly suggest Dubai instead.
LATAM has just removed that excuse entirely. For groups flying out of Brussels — and the wider catchment it serves — São Paulo is now a genuine, frictionless option. And São Paulo, of course, is just the beginning.
What Awaits Your Group in Brazil (and Beyond)
Let's start in São Paulo itself, which routinely gets undersold in favour of its beach-famous neighbour. This is a city of extraordinary food, art, and urban energy — the kind of place where a rooftop dinner in Vila Madalena segues into a live jazz session, and nobody wants the evening to end.
But Brazil for incentive groups is really about building a journey. A few nights in São Paulo for city programming — the Pinacoteca, a private chef's table in a colonial mansion, a cachaceria tour that becomes considerably louder than anticipated — followed by a domestic connection to Iguaçu Falls, where standing at the edge of the world's largest waterfall in a private sunrise slot is the kind of moment that renders a PowerPoint achievement slide completely obsolete.
Or head south to the wine country of Rio Grande do Sul. North to the Pantanal for wildlife experiences that make a Scottish highland safari look modest. East to Rio de Janeiro for Carnival-season buyouts or sunset yacht charters around Guanabara Bay with Sugarloaf lit up behind you.
And remember — LATAM's network means this trip can extend into Chile, Peru, or Argentina with almost indecent ease. Machu Picchu and São Paulo in the same itinerary is no longer the logistical nightmare it once was.
The DMC Difference
Brazil is magnificent and Brazil is complex. Getting the most out of it for a corporate group — the access, the timing, the local relationships, the safety briefings nobody wants to read but everyone is glad were included — requires expertise that goes well beyond Googling "best restaurants São Paulo."
A specialist South America DMC knows which fazenda outside the city does exclusive corporate retreats, which Iguaçu tour operator will open the falls before the crowds arrive, and how to build a multi-country incentive that feels seamless rather than stitched together.
LATAM has built the bridge. The continent is waiting. All that's missing is the right partner on the other side.
Ready to take your European incentive group to South America in style? Contact our DMC partners for a tailored Brazil or multi-country Latin American group proposal — and let's make 25 years of missed opportunity count.
Brussels Just Got a Direct Line to Brazil. The direct flight is here. Are you going to use it?
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