Beyond the Brief - Body and Soul International's newsletter on Linkedin
What is in this month's Beyond the Brief
Not what does it cost but what does it deliver - Sweden | Beyond the brief 10
Sweden the right way
There is a question most planners do not ask about Sweden. Not what does it cost but what does it deliver?
September 22, 2026
Getting things right in Sweden for events and incentives
Thirty thousand islands, a design traditi…
DMC Spotlight · Destination Intelligence · Program Ideas
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What if the smallest destination delivered the biggest impact? Beyond the Brief 9
Everything your 2027 program needs. Closer than you think.
What if the smallest destination delivered the biggest impact? Malta proves it every time.
September 15, 2026
Getting things right in Malta for events and incentives
Everything your 2027…
Have you actually considered Kenya? Beyond the Brief 8
Why Africa's most compelling incentive destination is also its most responsible choice.
Have you actually considered Kenya?
August 14, 2026
There are destinations that need a strong program to make them work. Kenya is not one of them.
The destin…
Budapest - hostess of the mostest | Beyond the brief 7
Budapest - hostess with the mostest
Budapest does not ask you to compromise. It asks you to look more carefully.
July 29, 2026
Budapest, a top choice for budget friendly but excellent incentives
In a market where budgets are under pressure and e…
The city your participants will not stop talking about - Singapore | Beyond the brief 6
Singapore exceeds expectations
The city your participants will not stop talking about. It surpasses the brief every time.
July 14, 2026
The city that exceeds expectations every time.
Why the world's most reliable MICE destination still surprises…
Brazil is on every wish list. Getting it right is a different conversation | Beyond the brief 5
Brazil the right way
Brazil is on every wish list. Getting it right is a different conversation.
July 1, 2026
Getting things right in Brazil for events and incentives
Why the world's most emotionally charged incentive destination rewards planner…
Why the most memorable incentive programs in 2026 are going somewhere unexpected | Beyond the brief
incentive programs
Why the most memorable incentive programs in 2026 are going somewhere unexpected
The destinations your competitors haven't booked yet. The experiences your participants won't see coming.
June 15, 2026
Opening
There's a questi…
Why Major Sporting Events Are Changing How Planners Think About Destinations | Beyond the brief
Rugby World Cup 2027 Australia
Australia has always been on the list. In 2027, it moves to the top
June 1, 2026
Edition 3 · June 2026 — This issue we make the case for Australia in 2027 and the incentive travel opportunity that the Rugby World Cup…
What Your Incentive Travel Budget Actually Buys in 2026 — Norway, Micro-Moments and Smarter Spend | Beyond the Brief
incentive travel budget 2026
What Your Incentive Travel Budget Actually Buys in 2026
May 18, 2026
What your incentive budget actually buys in 2026
Edition 2 · June 2026 — This issue we discuss how far incentive budgets reach
"Flat budgets, risi…
Incentive Travel Trends 2026 — Why Smart Buyers Are Rethinking Everything | Beyond the Brief
Incentive Travel Trends 2026
Why the Smartest Incentive Travel Buyers Are Rethinking Everything in 2026
May 4, 2026
Incentive Travel Trends 2026
“The world isn’t getting simpler for incentive travel planners — but the opportunities have never be…