The Santos Tour Down Under 2026: The Most Important Australian Cycling Event - January 2026

It’s time to get your calendars ready for Santos Tour Down Under 2026, a fabulous international cycling competition that attracts participants and spectators from all over the world. This a truly a top cycling event in Australia. In addition it is also the biggest one in Southern Hemisphere, set against the backdrop of Adelaide and regional South Australia.

The Santos Tour Down Under lasts for eleven nerve-wracking days every January when top-notch cyclists both from Australia and abroad gather here. The race passes through some of South Australia’s most iconic terrain with such landmarks as picturesque Adelaide Hills, globally famed Barossa Valley wineries and attractive beach towns ending with an adrenaline-pumping street circuit held at Adelaide which not only provides breathtaking scenery but fierce competition among riders as they go for victory.
Why Attend?

For agents and industry professionals within the travel sector, there are many benefits associated with attending or promoting packages for The Santos Tour Down Under 2026. Not only does this event drive local tourism but also positions participants in vibrant cultural exchanges as well as thrilling sportsmanship. It’s an opportunity for networking like no other—thousands of spectators, along with athletes themselves, plus various stakeholders from across international cycling communities attend each year, making it impossible not to meet new people who share similar interests!

Discovering South Australia

Santos Tour Down Under 2026 route offers a unique way to discover some of the most beautiful areas in South Australia, such as its lush vineyards or rugged coastline, mixed among bustling city scenes like those found within Adelaide itself. However, beyond these specific destinations, visitors will find that there is much more on offer throughout this region all year round, whether culinary delights await them at some point during their stay, premium wines being produced nearby or perhaps even an art show happening down town whilst they’re here!

For Agents & Industry Professionals

This is an ideal event to include within travel packages or promote individually. Agents can target particular segments, such as cycling enthusiasts, sports tourists, etc., whilst also being able to attract more general travellers who are simply looking for an exciting trip away from home. Accommodation options vary widely, from luxurious hotels right through budget-friendly stays, meaning that there really is something available for everyone’s needs in terms of where they stay whilst attending The Santos Tour Down Under 2026.

Plan Your Trip

When putting together travel itineraries on behalf of clients or indeed planning one for yourself, don’t forget that The Santos Tour Down Under offers much more than just a race; it acts as a gateway into one of Australia’s most captivating regions. Also bear in mind that being held during January means this event takes full advantage of the Australian summer and could act as a perfect escape from cold weather elsewhere!

Visit the official website of Santos Tour Down Under for more information!

Our DMCs can assist with accommodation, dinners,  transport, team building, tickets and other options you need for your event