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Thailand Launches Nihao Month Celebration 2024

Thailand Launches Nihao Month Celebration 2024 to Celebrate 50 Years of Thailand-China Relations

To kick off the 50th anniversary of Thai-Chinese diplomatic relations in 2025 with a bang, the Tourism Authority of Thailand (TAT) has just rolled out its "Nihao Month"—a two-month fiesta that’s basically a trailer for the blockbuster year-long celebrations to follow. Expect September and October to be jam-packed with festivities that’ll give you a taste of the vibrant and colourful extravaganza on the horizon.

And for the star-studded cherry on top, get ready to spot Chinese heartthrobs Luo Yunxi, DaOu Pittaya Sae-chow, and Mai Davika Hoorne in the mix. It's like the VIP guest list of your dreams, only with more glamour and less waiting in line!

A Celebration of Friendship and Cultural Exchange

The official announcement was made by Mr. Sermsak Pongpanit, Minister of Tourism and Sports, who emphasized the enduring friendship between Thailand and China. “Thailand has had a long standing relationship with China lasting for fifty years now which has birthed flourishing trade ties cultural exchanges through tourism. This festival is designed to promote tourism cooperation between our two countries (among other things), leading up to these both country’s extraordinary festivities marking this notable occasion,” added Mr. Sermsak.

During the ceremony Mr. Sermsak was joined by Mrs. Chang Yumeng – Counsellor for Cultural Affairs with Embassy of People’s Republic China in Thailand; Ms. Thapanee Kiatphaibool - Governor, TAT; as well as representatives from private sector.

Special Events and Promotions

Ms Thapanee Kiatphaibool expressed her excitement towards upcoming celebrations: ‘’For TAT, Nihao month sets the tone for grand festivities planned for the commemoration of 50th Anniversary of Thai-China relations.’’ She said that they should come experience the Mid-Autumn Festival and Golden Week in Thailand, as well as many other special events lined up for them from now until early next year culminating in the Chinese New Year and 50th-year festivities.

TAT has set an ambitious target for "Nihao Month," aiming to attract 250,000 Chinese tourists during the Golden Week alone. These special events and promotions are expected to yield approximately half a billion online interactions, thus furthering solidifying Thailand's reputation of being among top countries that people travel to.

Highlights of Thailand Launches Nihao Month Celebration 2024:

KOLs Mega Fam Trip: Beginning in September, TAT will hold a “KOLs Mega Fam Trip” that will invite 100 key opinion leaders from China. These influencers are projected to reach over 100 million views on Little Red Book, Weibo, Douyin and across social media platforms showcasing Thailand’s culture and attractions.
Amazing Thailand, Mid-Autumn Night: At Parc Paragon Bangkok on September 17th “Amazing Thailand, Mid-Autumn Night” will have Luo Yunxi (China-Thailand Cultural Friendship Ambassador) make appearance as well as Thai stars DaOu Pittaya Sae-chow and Mai Davika Hoorne. For this single event alone more than four hundred million views are projected.
Sound of Friendship Concert: In October , TAT plans the “Sound of Friendship Concert” at Siam Paragon Bangkok with performances by popular Thai artists. The concerts which will take place on October 5th as well as October 12th will also entail exclusive ‘Meet & Greet’ sessions for lucky fans.
Collaborative Campaigns: These will involve special promotions through TAT and China’s leading travel platforms such as Ctrip, Fliggy, Meituan, Tongcheng and UnionPay. Special offers will be available between September through December; they include discounts on air tickets, accommodations and tours.
Chinese Travel Passports Deals: During the dates of 19th September to 31st October, when Chinese tourists visit Thailand they will benefit from exclusive deals at selected shopping malls, spas, duty free shops, transport operators and eating joints where all that they have to do is produce their Chinese passport.

The month of “Nihao” will be an impressive mark of respect for the age-long interaction between China and Thailand with thrilling activities for attendees.

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