Carlsberg Brewery Adventure (aka: A Beercation Dream)

Let’s hop in our time machine and head back to 1847, when a visionary named J.C. Jacobsen did humanity a huge favor—he perfected the art of brewing beer. Fast-forward to today, and Carlsberg isn’t just a brewery; it’s a global beer empire, delighting taste buds in 150 markets with the help of 41,000 dedicated beer enthusiasts (or as we like to call them, “hops wizards”).

The Tour: A Frothy Walk Through History

Just 5 km from the heart of Copenhagen, we’ll take a stroll through the legendary Carlsberg Visitor Centre, where beer history comes alive. From medieval brewing secrets to modern-day magic, you’ll get an insider’s look at how Carlsberg keeps the world well-hydrated. Plus, there’s a working microbrewery where the iconic Jacobsen beer is born—so yes, you’ll witness greatness in action. Our  DMC in Denmark is ready to assist you (because beer this good deserves a well-planned visit).

Tasting Session (aka “Beer School, But Fun”) 

Now for the best part: the tasting! Our expert beer whisperers will guide you through a lineup of five fantastic brews, from Jacobsen to other beloved Carlsberg classics. You’ll quickly realise that brewing is part science, part storytelling, and mostly an excuse to sip on something delicious.

Note: Max 30 thirsty explorers per group, please at the Carlsberg Brewery Adventure.

Lunch at Jacobsen Bar: Because Beer Pairs Best with Food

After all that tasting, it’s time to refuel with a proper Danish lunch at Jacobsen Brewhouse & Bar. Expect a menu of modern Nordic delights, perfectly paired with—you guessed it—more beer. Breathe in the aroma of hops, soak up the rich history, and raise a glass to Denmark’s finest creation (sorry, Little Mermaid, but beer wins this one).

Let’s Plan Your Danish Adventure

Finished your beer-filled journey and ready for more? Whether it’s another top-notch experience in Denmark or hopping over to Sweden, our team is here to craft the perfect incentive trip. Contact us—we promise it’ll be a cheers-worthy experience!

Our DMCs can assist with accommodation, (gala) dinners, meeting rooms, transport, team building and other options you need for your event