Increased Travel Links between Melbourne - China
Next month, Melbourne in Australia could will see a huge rise in air links with China. This follows increased operations by China Eastern Airlines, which will raise the frequency of its Melbourne-Shanghai service and launch new flights between Melbourne and Nanjing. The eastern Chinese city of Nanjing is home to nearly 10 million people and currently has no direct connection to Melbourne.
The government of Victoria state has been instrumental in supporting these new routes, which are expected to carry significant numbers of passengers. Some 100,000 extra seats will be available each year on the back of this growth – injecting AUD205m ($150m) into the local economy – … not only boosting the tourism industry but transforming the entire economic landscape of the region.
Jim Young, general manager marketing & sales Oceania at China Eastern Airlines described it as a “significant moment” for his airline. He said: “The upcoming expansion of flights from Shanghai to Melbourne coupled with the launch of Melbourne-Nanjing services will contribute significantly to China Eastern Airlines’ continued growth and stability within the Australian, particularly Victorian, aviation market.”
Increased Travel Links between Melbourne - China
These new links are set to position Melbourne as an even more attractive destination for incentive travel by Chinese companies. The city’s mix of modern architecture, historical charm and vibrant street art offers an immersive urban environment that will capture visiting groups’ imaginations. Meanwhile Melbourne’s iconic laneways filled with trendy cafes, boutique shops and eye-catching murals provide a colourful backdrop against which to explore the city’s eclectic culture while lush parks and gardens punctuate its skyline offering tranquil retreats from bustling streets.
Yet beyond its cosmopolitan appeal and world-class attractions, Melbourne also provides a gateway into rest-of-Australia touring opportunities like no other city can match. Its strategic position affords seamless access to diverse landscapes across this vast country enabling incentive groups to combine a dynamic urban stay with visits to natural phenomena. From sun-drenched beaches and rugged coastal wildernesses through the vast outback to iconic wonders such as the Great Barrier Reef and Uluru, there is no limit on how incredible itineraries can be made.
Melbourne’s unique blend of sophistication and splendour therefore makes it an ideal hub for incentive travel where Arinex DMC can design programs that showcase both sides of life here. But more than just helping boost this city’s tourism industry, better connecting China also establishes Melbourne as an international business and leisure destination in its own right too.
As Melbourne prepares itself for an influx of visitors from China, its tourism and hospitality sectors are gearing up to deliver outstanding experiences. The expected surge in Chinese arrivals will inevitably lead to further investment in infrastructure, services and facilities across the board – ensuring that Melbourne remains one of Australia’s leading destinations well into future years. With these additional flights, however, not only will many more people be able to visit Melbourne but also there will be greater cultural exchange between Australia and China as well as stronger economic ties.
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