American Express Travel Unveils 2025 Hotlist

Grab your passports, your trendiest sneakers, and maybe a kombucha for the road because American Express Travel has dropped its Trending Destinations for 2025 list, and it’s got Millennial and Gen Z vibes written all over it. Based on the travel habits of American Express® Card Members and the insider tips from Amex Travel’s global network of consultants, this list is basically a cheat sheet to the coolest spots you need to hit next year. Whether you're after unique experiences, Instagram-worthy backdrops, or places where you can “find yourself” without breaking the bank, Amex has you covered

Here are the top spots you won’t want to miss:

Brisbane, Australia: Your Laid-Back, Surf-Loving Friend

Why settle for Sydney when you can chill with Brisbane? Picture yourself devouring street food by day and pretending your inbox doesn’t exist by night, all while soaking in that perfect mix of city life and salty air. Sunset by the river? Check. Vacation perfection? Double check!

Brittany, France: For When You’ve Already Seen the Eiffel Tower

Forget Paris—Brittany is the new star! Trade in the Eiffel Tower for windswept cliffs and medieval charm. Spend your days hiking the GR34 coastal trail (because that croissant isn’t going to burn itself off) and your nights enjoying meals that’ll have you questioning your one-baguette limit.

Franschhoek, South Africa: Wine and Dine Like a Pro

If the idea of sipping wine in a South African valley sounds like your cup of... well, wine, then Franschhoek is your playground. This is the "Culinary Capital of South Africa," where vineyard tours and Michelin-star meals await. Trust us, frozen pizza will seem like a distant memory.

For the best assistance for your groups and incentives in South Africa, contact us!

Koh Samui, Thailand: Tropical Bliss Awaits

Need a tropical escape? Koh Samui is your paradise. Snorkeling? Check. Beach yoga? Absolutely. Coconut water that’s more Instagrammable than you? You bet!

Macau, China: Vegas, But with Better Dumplings

Macau is like Vegas but with culture and better food. Feel like a high roller in the casinos, then step outside to soak in the fusion of Portuguese and Chinese architecture. Your taste buds are in for a wild ride!

Moab, Utah: Nature’s Playground

Outdoor lovers, rejoice! Moab is your ticket to breathtaking national parks and stunning landscapes. Hike through Arches National Park and snap photos that will have your friends convinced you’re a professional photographer (or at least a very dedicated hobbyist).

Nikko, Japan: Your New Zen Spot

Need to hit pause? Nikko is your tranquil retreat, complete with waterfalls, ancient temples, and peaceful hiking trails. You might leave so zen that people start asking you for meditation tips.

Paros, Greece: Chill Vibes Only

If Mykonos feels chaotic, Paros is your escape. Hidden beaches and quaint villages await, all at a pace that lets you actually enjoy your vacation. It's the perfect place to get lost in a good book or maybe even a little romance (cue the dramatic sunset).

São Paulo, Brazil: The City That Never Sleeps

Ready for city life? São Paulo is a vibrant metropolis where art, food, and fashion collide in a beautiful swirl. Explore galleries, indulge in street food, and embrace nightlife that deserves its own Instagram filter.

Sun Valley, Idaho: Ski Now, Spa Later

For adventure lovers who also appreciate pampering, Sun Valley has it all. Skiing in winter, mountain biking in summer, and spa days year-round? Yes, please!